SEOUL (Reuters) – On Thursday, Oxford Semantic Technologies, a British startup that specializes in technology that may be utilized for more complex artificial intelligence (AI) applications, was acquired by Samsung Electronics (005930.KS), opens new tab.

Samsung kept the deal’s worth a secret.

According to a statement from Samsung, Oxford Semantic Technologies specializes in knowledge graph technology, which mimics human reasoning and stores information as an interconnected web of related ideas. This technology can be used to better personalize AI applications, such as on-device AI on Samsung phones.

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