(Web Desk) – McDonald’s reported an unexpected drop in global sales on Monday, its first decline in 13 quarters, as bargain-hunting customers avoided higher-priced menu items like Big Macs.

Persistent inflation has forced lower-income consumers to look for cheaper food options at home. As a result, fast food chains such as McDonald’s, Burger King, Wendy’s, and Taco Bell have moved their emphasis to value meals in order to attract customers.

McDonald’s shares, which are down 15% this year, rose nearly 4% after corporate executives said the $5 lunch deal launched in late June sold better than planned.

They said the company was working with franchisees to extend it beyond August.

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