Twitter will start compensating verified content providers for inserting adverts in their comments, according to the social media platform’s owner, Elon Musk. The first payment block is valued at $5 million, according to estimates. Musk did point out that only verified users will have access to these advertisements.
Since Elon Musk acquired Twitter in October, the company has struggled to retain clients due to concerns regarding ad placement in the aftermath of significant layoffs. As Linda Yaccarino, a seasoned advertising executive from NBCUniversal, prepares to take over as Twitter’s next CEO, the decision to pay verified authors for answers’ adverts was made.