WASHINGTON (AP) — The U.S. President Joe Biden’s reelection campaign promises to keep the states that gave him the White House in 2020, but also to compete in states that he lost, such as North Carolina and increasingly Republican-dominated Florida, by providing “a number of viable pathways to the 270 electoral votes” required to secure four more years.

Julie Chavez Rodriguez, Biden’s campaign manager since last month, stated in an email to “interested parties” that the 2024 election offered “significant opportunities to grow Democratic support.” It was revealed while Biden was in Japan, but he is foregoing scheduled trips in Australia and Papua New Guinea to concentrate on debt-limit discussions in Washington.

Rodriguez stated that the reelection campaign is planning early investments to try to retain battleground states such as Michigan, Wisconsin, Pennsylvania, Nevada, and New Hampshire that Biden won in 2020, as well as Georgia and Arizona, which had not voted Democratic in a presidential election in decades prior to three years ago.

However, the campaign will “look to expand the map even further in states like North Carolina and Florida,” and both will be included in a “7-figure” advertising purchase that includes investments in a number of swing states, according to Rodriguez.

Biden’s reelection campaign is centred on urging Americans to let him “finish the job” he began, and he has attempted to portray “extreme” Republicans such as former President Donald Trump and followers of his “Make America Great Again” movement as dangers to essential American democratic ideals.

Trump is running for president for the third time, and although Rodriguez’s email did not mention him by name, it predicted Biden will “prevail over the MAGA extremist agenda once again.”

Political aides to Biden have long believed that he defeated Trump once and can do it again. If someone other than Trump wins the GOP presidential nominee, such as Florida Gov. Ron DeSantis, Biden’s team believes the same plan would succeed since most senior Republicans have done nothing to disassociate themselves from the MAGA movement.

Despite the fact that Rodriguez’s brief makes no mention of it, comparing Biden with his opponent might be the president’s most effective reelection strategy. According to a recent Associated Press-NORC Centre for Public Affairs Research survey, just about half of Democrats believe the 80-year-old Biden should run again, while 81% indicated they would at least probably support him in the 2024 general election if he is the candidate.

According to the document, the reelection campaign intends to deliver its message to voters both online and in person, but will depend primarily on leveraging people’ existing social groups.

“While trust in the media may have eroded, trust in people’s personal networks has never been stronger,” Rodriguez wrote. She said that the campaign would “engage early and often” with its traditional base of female supporters, as well as Black, Hispanic, and Asian American voters, and young people who did not vote in the 2022 midterm elections. According to the document, organised labour “will be critical to our electoral success.”

Biden’s reelection campaign says it aims to target certain categories of voters in the next election. This includes improving on Biden’s performance in 2020, when he “made small, but critical gains among rural and white working-class voters in battleground states.” It goes on to say that Democrats saw their support among those groups climb somewhat during last year’s midterm elections in “states like Arizona, Michigan, Pennsylvania, Nevada, and Wisconsin, and remain consistent in Georgia and North Carolina.”

According to the paper, strong suburban support helped Biden win 306 electoral votes in 2020, and there may be possibility for expansion among such voters, who may be energised by the Supreme Court’s decision to overturn Roe v. Wade.

National Democrats have remained steadfastly united in their support for Biden. In the party’s presidential primary, he will face only marginal opposition from self-help author Marianne Williamson and anti-vaccine activist Robert F. Kennedy Jr. This implies, according to Chavez, that the reelection campaign “is able to leverage party infrastructure from Day One, including tools, technology, and people, which means we aren’t starting from scratch.”

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