According to a Washington Post article Wednesday, which was partially validated by AFP, Facebook’s owner Meta has engaged a consulting firm to carry out a US campaign disparaging its competitive competitor TikTok.
The effort purportedly involves sending letters to major US news sites and publicising unfavourable reports about TikTok, all while employing aggressive methods like to those used in Washington politics.
Meta, which lost hundreds of billions of dollars in value early this year owing to questions about its future, is locked in a battle with the video sharing site popular among youthful social media users.
“We believe all platforms, including TikTok, should receive a level of scrutiny commensurate with their rising success,” Meta said in a one-line reaction to the piece.
Targeted Victory, a consulting business, affirmed working with Meta and did not deny spreading bad material about TikTok.
“We’re pleased of the work we’ve done to expose the hazards of TikTok,” said the company’s CEO, Zac Moffatt, in a tweet.
Employees at Targeted Victory sought to discredit TikTok, which is owned by the Chinese business ByteDance, by encouraging a campaign to paint it as a risk to American youngsters, according to the Post, citing internal emails from the firm.
Related posts:
Antitrust fines of $225 million were levied against Amazon and Apple in Italy.
Twitter has created Super Follows Spaces for creators
SpaceX wants to fund $1.7 billion, according to reports
TikTok might be a target in an impending US measure to prohibit certain foreign technology – Senator
Meta-goals ‘cyber mercenaries’ using Facebook to spy
Apple is the first corporation in the United States to be valued at $3 trillion.
Human smugglers are using Instagram and TikTok to target children.
Six people have died in a factory explosion in Slovenia
Finland’s president has confirmed that the country will apply to join NATO
Russia claims it has no plans to restrict YouTube or disconnect from the internet.
Biden enrages China by pledging to defend Taiwan
A technological issue left thousands of passengers detained at Philippine airports.
Putin claims that Russian pharmacies are running out on some medications.
Six killed in Mississippi gun spree; suspect apprehended
Britain starts a post-Brexit asset management overhaul, with an emphasis on liquidity.
Bangladesh’s leading opposition publication has been closed down.
ChatGPT announces a surge in AI-written e-books on Amazon.
G7 agreed that the world’s financial system is robust but needs watchfulness, according to the finance minister of Japan
Mother’s Day is celebrated all across the world.
In New Zealand, a hostel blaze kills six people